Connected Strategy: Building Continuous Customer Relationships for Competitive A

Description: Connected Strategy by Christian Terwiesch, Nicolaj Siggelkow Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The Internet of Things, robo investment advisers, wearable fitness devices, remotehealth care operations...business executives in many industries are currently beinginundated with a confusingly and exhaustingly broad range of technologicaldevelopments that enable new business models. Publisher Description The Internet of Things, robo investment advisers, wearable fitness devices, remotehealth care operations...business executives in many industries are currently beinginundated with a confusingly and exhaustingly broad range of technologicaldevelopments that enable new business models.There is, however, a common thread among all of these developments: firms arefundamentally changing how they connect with their customers. Rather than havingoccasional, episodic interactions - where customers realise they have an unmet needand then look for ways to fill it - firms are striving to be continuously connected totheir customers, providing services and products as the needs arise, even beforecustomers become aware of them.Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education,Medtronic, Hewlett-Packard, and Tesco are developing and competing on connectedstrategies: creating superior customer experiences through connectivity whilesimultaneously driving dramatic improvements in operational efficiencies andreshaping their industries.Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal theemergence of connected strategies across a broad array of industries and show howthese strategies work, how they eliminate the trade-off between superior customerexperience and low cost, and how companies can formulate, design, and implementthem. In showing how to create a connected strategy, the authors reveal the fourpathways - respond-to-desire, curated offerings, coaching, and automatic Author Biography Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research, which focuses on the role interactions among a firms activities play in creating and sustaining competitive advantage, has been published in leading academic journals such as Academy of Management Journal, Strategic Management Journal, and Organization Science. He has won more than thirty teaching awards and leads many executive education programs on strategy at Wharton. He works with companies around the globe to help them create their distinctive strategies.Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management and holds a faculty appointment in Penns Perelman School of Medicine. He has written several books and published extensively in many of the leading academic journals, ranging from Management Science to the New England Journal of Medicine. He is an award-winning teacher with extensive experience in MBA teaching, online courses, and executive education.Author social media/website info:Nicolaj Siggelkow: linkedin.com/in/nicolajsiggelkow, nicolajsiggelkow.com, twitter.com/nicsiggelkowChristian Terwiesch: twitter.com/Terwiesch, terwiesch.com, linkedin.com/in/terwieschConnected Strategy website: connected-strategy.com Details ISBN 1633697002 ISBN-13 9781633697003 Title Connected Strategy Author Christian Terwiesch, Nicolaj Siggelkow Format Hardcover Year 2019 Pages 288 Publisher Harvard Business Review Press GE_Item_ID:124443784; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 32.94 USD

Location: Fairfield, Ohio

End Time: 2024-12-05T04:27:36.000Z

Shipping Cost: 0 USD