The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew by M

Description: The Kingdom of Prep by Maggie Bullock, Cheryl Smith Estimated delivery 3-12 business days Format Compact Disc Condition Brand New Description One of Vogues most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the companys fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power--or at least it felt that way. The story of J.Crew is the story of the original "lifestyle brand," whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades--all told through iconic clothes and the most riveting characters imaginable.In The Kingdom of Prep, seasoned fashion journalist Maggie Bullock tells J.Crews epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, unpacking the complex legacy of prep--a subculture born on the 1920s campuses of the Ivy League--and how one brand rose to epitomize "American" style in two very different golden eras, and also eventually embodied the "retail apocalypse" that rocked the global fashion industry and left hollowed-out malls across the country.In a juicy business narrative rich with humor and insight, Bullock combines the colorful characters of The Devil Wears Prada, the business insight of Deluxe, and the nostalgia factor of True Prep, to chart J.Crews origin story, its Obama-era heyday, and its brush-with-death decline through the stories of the mercurial characters who helmed the company. There is founder Arthur Cinader, who set out to sell the Ralph Lauren look for half the price, and his daughter Emily, who turned J.Crew into a new campus uniform, and then a temple to 90s minimalism. Then came ex-Gap CEO Mickey Drexler--the most renowned (and controversial) retailer of his generation--who took J.Crew to a never-before-seen peak, only to contribute to its financial disaster, and the brilliant designer Jenna Lyons, who rose from the anonymous ranks of a catalogue company to become a star in her own right, but burned so bright she left J.Crew in her shadow.Through extensive interviews with more than 100 J.Crew insiders and top industry experts, Bullock crafts an impossible-to-put-down, neon-glitter-sprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashions most bold-faced names, and weaves together the threads of style, finance, and culture like no other brands story in our lifetime. Author Biography Cheryl K. Smith has raised a small herd of dairy goats under the herd name Mystic Acres since 1998. She published Ruminations: The Nigerian Dwarf and Mini Dairy Goat magazine and Goat Health Care. She writes a blog (ruminationsongoats.blogspot.com) and is an expert on goats at allexperts.com. Details ISBN-13 9798212206587 Title The Kingdom of Prep Author Maggie Bullock, Cheryl Smith Format Compact Disc Year 2023 Publisher HarperCollins GE_Item_ID:158470499; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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